http://findarticles.com/p/articles/mi_m0EIN/is_2005_June_22/ai_n13825988/This article has more of the logistics of what went into the Choose Breakfast campaign because that is what I am writing me WP4 over!
The General Mills Chief Marketing Officer Mark Addicks. "The new Choose Breakfast advertising campaign is unique in the industry because it is the first nonbranded advertising campaign of this scale. We'll reach more kids with Choose Breakfast than any other child effort we've done before. We have taken our insights on how to communicate health to kids and have developed advertising that will impact children in a very positive way."
Other quotes from children’s advertisers prove the fact that it was not only a good thing for them to do but also extremely respectable. Also the statistics pertaining to breakfast explain that one in four Americans do not eat breakfast which is a huge disappointment and the statistics are predicted to grow. Eating cereal for breakfast has also been proven to help both adults and children keep a healthy body weight which is extremely important because of recent weight issues in America.
Eric Lucas of General Mills stated, "It is low in fat and is nutrient-rich for the number of calories it has per serving. Importantly, if it's any General Mills Big G cereal, it also provides either a good or excellent source of whole grain." All of the cereals are enriched with important nutrients that help get breakfast eaters through the day and get the needed nutrition.
Not only do the advertisements talk about choosing breakfast, but they also promote being active and staying healthy on each cereal box and in every advertisement. This is another area that should not be overlooked with the increasing rate of obesity and it is a wonderful thing that General Mills is focusing on both.
This is another great source in supporting General Mills cause that fits perfectly with my WP4 paper. The facts are clear from several articles and many people all stating that they think General Mills is not in this for themselves, but to benefit Americans and their customers. This portrays them as extremely ethical which is definitely the light I would like to portray them in and they have made that extremely easy for me!
Go General Mills!
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