In 2007 it was reported that the chemical rGBH was being used with cows to make them produce more milk each day. Although it does not necessarily have any harmful effects on the person or the cow, it has led to enlarged utters which could cause some discomfort.
When consumers found this out they questioned how healthy the milk would be and were even more skeptical when they found out that this chemical had been banned in Canada, Japan, Australia and several other places.
General Mills, being the ethical company it is, decided to take the milk out of their products very fast because their customers expressed that they did not like the sounds of the chemical and they always want to do what’s right for the customers, and in this case, the cows.
"While the safety of milk from cows treated with rBST is not at issue, our consumers were expressing a preference for milk from cows not treated with rBST, and we responded," Becky O'Grady, General Mills' vice president of marketing for the Yoplait brand, wrote in a statement.
This will help me in my papers because it is just another example of how ethical General Mills acts by granting their consumers wishes and keeping everyone’s health in mind. This is not the only instance where General Mills has acted this way but just a great example for all of the other times they have done the right thing.
Since this time lots of other companies have seen the bad reputation this chemical can give and have followed suit. The biggest chain was Starbucks how stopped using that kind of milk only a few months after General Mills did.
General Mills is an extremely well respected company that would not do anything to jeopardize their products or well-being of their customers.
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